karnikabains

Name Card

Name: 

Karnika Bains

Position: 

Assistant Professor

Academic Group: 

Marketing

Phone No.: 

+91-33-24678300 Extn. No. 2022

Email (@iimcal.ac.in): 

karnika.bains@iimcal.ac.in

Academics

Academic Background: 

PhD (Marketing), IIM Lucknow M.B.A., IIM Lucknow B. Sc (Mathematics), Panjab University Chandigarh

Courses Taught: 

Marketing Management (core courses) Strategic Brand Management Digital and Social Media Marketing

Experience

Work Experience: 

Associate Category Manager, Urban Ladder

Research

Research Interests: 

Digital Behaviour Gender Studies Inclusion in Advertising Green Behaviour Marketing Ethics